Portfolio

Content Marketing

Wellin5

This corporate blog was initially a blank slate. A content library has been gradually built to answer the most common questions prospective clients have, to highlight causes that are important to the company, to share expertise and to celebrate corporate successes. In addition to the blog content, Alison created a nurture sequence, was made the blog editor in chief and tasked with developing a monthly newsletter to keep patients informed. She supports Wellin5 with content and marketing strategy on an as needed basis and coordinates the services of guest bloggers, editing for content, clarity and accuracy.

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Blog content

Banff Centre For Arts and Creativity

As a freelancer, founder Alison Tedford wrote this piece to discuss a Banff Centre program called Animating Our Stories. This article also appeared in the print edition of InStudio magazine. The article was focussed on Indigenous artists and with Alison’s Indigenous heritage, she is often called on to create cross-cultural communications materials, cultural education pieces and to promote Indigenous content.

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Blog content

To Write Love On Her Arms

Founder Alison Tedford wrote a series of pieces on mental health topics for mental health non-profit organization To Write Love On Her Arms. Alison’s expertise in mental health writing has allowed her to work with national brands and small businesses alike who are looking to help improve the wellness of their customers.

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