Are you looking to create buzz with your content? Most recently we looked to the animal kingdom for examples in content marketing. Today, we look to the insects – bees to be precise. Ontario Honey had a super cool article full of fun facts with bees that I was inspired by. Bee behaviour (try saying that ten times fast!) can teach us a lot about content marketing.
How to create content that’s the bee’s knees:
- Your labour should be able to be repurposed into multiple formats. Bees work really hard and that turns into honey, beeswax, pollen, propolis and royal jelly. That’s a lot of different things coming from one activity. Likewise, your Facebook live or podcast episode could become a blog post, social media graphics, an ebook, any number of things. Repurposing is a smart way to work once and create a lot of content – you just have to be strategic.
- You should have evergreen content available. Bees rock at this because honey doesn’t rot. Bacteria can’t grow in it. It lasts and lasts and lasts. You should have some content that can stand the test of time – sweet like honey and it doesn’t age.
- You should have content that’s agile. A honeybee flies 24 km/hour and its wings beat 12,000 times a minute. That’s fast! Your content strategy should also be responsive so you can chime in on emerging conversations that are relevant to your brand.
- You need to be original. A Queen Bee communicates with her hive using pheromone – her own special blend. Her people (or bees, in this case) know when she is speaking because the communications is completely her. Be on brand and unique so your people know when you are talking to them.
You want people to buzz about your brand and a thriving hive of activity in your business. Your content can help get you there, you just have to make a bee-line towards the words that work.
If you need help creating buzz in your business – we should connect. Check out the services Feel Better Marketing has to offer and let’s get buzzing!