Parenting has a lot of transferable marketing skills. Raising kids is actually an amazing opportunity to become an expert marketer. You just have to look at it the right way. These are all the areas you get to explore and develop new skills as a marketer:
Your kid is melting down in the grocery store and you can feel the heat rising in your face. You’re mortified. You want him to listen or at least stop screaming. But how?
Encouraging the consumer behaviour you want is easier when you use influencer marketing. You can point to an example of what you would like your customer to do and point it out. “Look at that kid with his good listening ears. That kid is listening to his mom.” You can witness the conversion in progress when he starts listening too.
You can sell anything with the right product description. You need to describe things in ways your potential customer will understand and that will win over the most discerning skeptic. My son didn’t like “sauce” or “curry” but it turns out he does like “gravy for your rice.”
Likewise, after meeting a turkey at the pumpkin patch he was TERRIFIED. He had nightmares about turkeys under his bed. He wouldn’t even eat it at Christmas. But he would eat “Giant Chicken”, which bore a striking resemblance to the turkey he declined.
We also once convinced him the hotel hideabed was a “transformer bed” so he wouldn’t ask to stay in the master bedroom. He was a big fan of Transformers so this was an easy way to seal the deal and get an uninterrupted night of sleep.
You really do have to consider your audience and meet them where they are. When my son was little, he couldn’t spell so we would spell things out we didn’t want to say in front of him. “Is it B-E-D time yet?”
Later, when he could spell, he tried to do the same so I wouldn’t know what he was talking about. “Apparently M-O-M doesn’t even know how to play video games.” 🤣
He did not achieve his desired result (secretly whining about his mom) because he didn’t consider his audience (his mom, in earshot, who can actually spell.)
Personalizing the offer
There’s a reason why email marketers and moms use personalization to make a sale. “It’s time to clean your room” is a lot less convincing than “Alison Nicole Tedford, it’s time to clean your room!” Personalizing the offer inspires action and buy-in.
Closing the Deal
You get to experiment with all sorts of closes when you’re making the “sale” as a a parent:
The assumptive close:
“When you’re done cleaning your room, we’ll have ice cream.”
“If you don’t get your shoes on quickly, we won’t be able to go to the park.”
The option close:
“Would you like to drink your milk in a red cup or a blue cup?”
Appeal to authority:
“Because I’m your mom and I said so.”
Appeal to unity:
“After your bath, we are all going to bed.”
“My mom made this meal for me when I was a kid and my sisters and I loved it. You should at least try it.”
Puppy dog close:
“I’m going to let you try this new blanket while I wash the old one. See how soft it is. You give it a go while I sneak “lovey” into the washing machine and see which you like better.”
Present the offer over and over until they give in. “Time for bed! It’s bed time! It’s time to go to sleep!”
“If you keep making that face, it will get stuck like that forever.”
Raising children can teach you the finer points of negotiation, promotion and advanced marketing strategies. Feel Better Marketing is headed up by a marketer mom who has room on her client roster for your business. Reach out to schedule your consultation today!